Section: Articles Title: What the media is really telling you about your brand / Grahame Dowling and Warren WeeksAuthor: Dowling, Grahame Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/04/2008 Tomo 49 Número 3 - 2008Otros autores: Weeks, Warren Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail