MAP20080032333 Bernoff, Josh Harnessing the power of the Oh-So-Social web / Josh Bernoff and Charlene Li En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/04/2008 Tomo 49 Número 3 - 2008 I. Li, Charlene . II. Title.