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Publicidad : 1970 a 1990 (y IV)

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<titleInfo>
<title>Publicidad</title>
<subTitle>: 1970 a 1990 (y IV)</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080236588">
<namePart>Alonso, José Manuel</namePart>
<nameIdentifier>MAPA20080236588</nameIdentifier>
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<genre authority="marcgt">periodical</genre>
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<dateIssued encoding="marc">2009</dateIssued>
<issuance>serial</issuance>
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<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
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<abstract displayLabel="Summary">La normalización de la vida cotidiana, a lo largo de la década de los 70, hace que las aseguradoras dirijan sus mensajes a convencer a la sociedad de su solvencia y la bondad de sus productos, particularmente los multirriesgos</abstract>
<note type="statement of responsibility">José Manuel Alonso</note>
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<topic>Publicidad</topic>
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<topic>Historia del seguro</topic>
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<topic>Empresas de seguros</topic>
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<geographic>España</geographic>
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<classification authority="">14</classification>
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<title>Mercado previsor</title>
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<originInfo>
<publisher>Madrid : Edimarket Editores S.L., 1982-</publisher>
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<identifier type="local">MAP20077100246</identifier>
<part>
<text>27/08/2009 Número 518-519  - 2009, p. 54-57</text>
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