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CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20100003725
003  MAP
005  20100128101945.0
008  010719s2009 che 000|0eng
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1112 ‎$0‎MAPA20100003312‎$a‎CEO Insurance Summit in Asia‎$n‎9th‎$d‎2009‎$c‎Honk Kong
24510‎$a‎CEO Insurance Summit in Asia‎$b‎: Hong Kong, March 24-25, 2009‎$c‎[organizated by] The Geneva Association
260  ‎$a‎Geneva‎$b‎The Geneva Association, International Association for the Study of Insurance Economics‎$c‎2009
300  ‎$a‎pag. var.‎$c‎30 cm
4901 ‎$a‎Études et dossiers‎$v‎Nº 355
5208 ‎$a‎Introducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65011‎$0‎MAPA20080609627‎$a‎Chief Executive Officer
650 1‎$0‎MAPA20080614720‎$a‎Modelos de planificación
650 1‎$0‎MAPA20080583224‎$a‎Ventas de seguros
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 1‎$0‎MAPA20080550233‎$a‎Congresos
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
651 1‎$0‎MAPA20080643744‎$a‎Asia
7102 ‎$0‎MAPA20080478728‎$a‎Association Internationale pour l'Etude de l'Economie de l'Assurance
830 0‎$0‎MAPA20080512118‎$a‎Études et dossiers‎$v‎Nº 355