The Future of online customer experience : it looks customized, aggregated, relevant and social

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<rdf:Description>
<dc:creator>Dorsey, Moira</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: Forrester believes that four attributes will characterize the next phase of development of the Web. Online experiences will be: customized by the end user, aggregated at the point of use, relevant to the moment, and social as a rule, not an exception. In this report, we highlight companies that are providing online experiences that already exhibit one or more of these characteristics. To prepare for the future, customer experience professionals should develop multichannel personas, include social media behaviors in ethnographic research, prepare atomized content, establish an environment for testing new experiences, and seek out highly skilled interaction designers</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117863.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Relaciones interpersonales</dc:subject>
<dc:subject xml:lang="es">Páginas web</dc:subject>
<dc:subject xml:lang="es">Análisis transaccional</dc:subject>
<dc:subject xml:lang="es">Interacción</dc:subject>
<dc:subject xml:lang="es">Tecnologías interactivas</dc:subject>
<dc:subject xml:lang="es">Futuro</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">The Future of online customer experience : it looks customized, aggregated, relevant and social</dc:title>
<dc:relation xml:lang="es">For Customer experience professionals</dc:relation>
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