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Cars online 09-10 : understanding consumer buying behavior in a volatile market

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000nam a22000004b 4500
001  MAP20100009390
003  MAP
005  20220901134247.0
008  100216s2010 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎921.8
24510‎$a‎Cars online 09-10‎$b‎ : understanding consumer buying behavior in a volatile market
260  ‎$a‎London [etc.]‎$b‎Capgemini‎$c‎2010
520  ‎$a‎Developing markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendations
650 1‎$0‎MAPA20080617219‎$a‎Industria automovilística
650 1‎$0‎MAPA20080583200‎$a‎Venta a distancia
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080566340‎$a‎Marketing mix
650 1‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7102 ‎$0‎MAPA20080436452‎$a‎Capgemini