MAP20110015305 Casadesus-Masanell, Ramon How to design a winning business model / Ramon Casadesus-Masanell, Joan E. Ricart En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/02/2011 Tomo 89 Número 1-2 - 2011 I. Ricart, Joan E. .
