MAP20110017286 Karamchandani, Ashish Is the bottom of the pyramid really for you? / Ashish Karamchandani, Mike Kubzansky, Nishant Lalwani En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 01/03/2011 Tomo 89 Número 3 - 2011 I. Kubzansky, Mike . II. Lalwani, Nishant .