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Entering the moral maze

Recurso electrónico / electronic resource
MAP20120022034
Barret, Sam
Entering the moral maze / Sam Barrett
Sumario: The insurance industry has a poor public perception, with many believing firms put short-term profit above long-term customer satisfaction
En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 15/03/2012 Número March 15 - 2012 , p. 26-28
1. Reputación . 2. Mercado de seguros . 3. Percepción social . 4. Ética empresarial . 5. Opinión pública . 6. Satisfacción del cliente .