MAP20130010960The US$2 trillion prize - Keep it simple and do it wellSumario: Many life insurers see Asia's potential - which by 2025 is projected to be worth US$2 trillion in premiums - and have either made their way here or are in the midst of moving here. But not everyone who is in Asia is successful. Mr Mark Saunders and Mr Benjamin McDermott of Towers Watson say that while not everyone can win, success is possible and the formula is not overly complex - just a relentless focus on doing things simply and wellEn: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 04/03/2013 Número 3 - marzo 2013
