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The State of service in insurance

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20130015217
003  MAP
005  20220901134409.0
008  130513s2013 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
1001 ‎$0‎MAPA20130005003‎$a‎Bieck, Christian
24514‎$a‎The State of service in insurance‎$c‎Christian Bieck
260  ‎$a‎New York‎$b‎IBM Corporation‎$c‎cop. 2013
520  ‎$a‎As companies expand into new market segments, they are finding it more challenging to differentiate their products and to grow marketshare profitably. Looking beyond price as a differentiator, insurance carriers need to focus on their value chain to examine what factors they can rely on as differentiators. Companies can use their excellence in operations and product leadership as differentiators. However, both of these criteria are related to one gating factor: service. To use service as a differentiator, an insurance carrier must provide excellent service to all its key audiences: agents, brokers, vendors, members of its distribution channels (such as bancassurance and associations)and customers
650 1‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080574857‎$a‎Cadena del valor
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080561499‎$a‎Benchmarking
650 1‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 1‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20120004689‎$a‎Multicanalidad
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7102 ‎$0‎MAPA20080431648‎$a‎IBM