Centro de Documentacion de Fundación MAPFRE - Consumer attitudes toward credit insurance

Publication: Boston [etc.] : Kluwer, cop. 1996Physical description: IX, 158 p. ; 24 cmSeries: (Innovations in financial markets and institutions)Notes: Sumario: Summary of prior research -- 1993 CRC survey questionnaire and sample design -- The credit insurance purchase decision: who buys it and why -- Consumer awareness: actual versus perceived insurance purchase decisions -- The marketing of credit life insurance -- The impact of rate regulations on sales practices -- SummaryMateria / lugar / evento: Seguro de crédito Mercados financieros Transacciones exteriores Otros autores: Staten, Michael E.
Secondary series: Innovations in financial markets and institutions Other categories: 327.1Standard numbers: ISBN 0-7923-9671-5

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 327.1-BAR-CON — Record number: 020797

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