Social media : behind the buzz

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<dc:date>2014-04-07</dc:date>
<dc:description xml:lang="es">Sumario: The social media buzz talk is getting tired, if not already stale. Some think it should be taken to the next level - beyond conversations and customer feedback - to social commerce. Can social media prove its commercial viability in the insurance industry? We weigh in with a few insurers on their views.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/147401.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Social media : behind the buzz</dc:title>
<dc:relation xml:lang="es">En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 07/04/2014 Número 4 - abril 2014 </dc:relation>
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