Market orientation and business performance in the Spanish insurance sector

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<title>Market orientation and business performance in the Spanish insurance sector</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080197667">
<namePart>Lado Cousté, Nora</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080396435">
<namePart>Martínez Martínez, Miguel Angel</namePart>
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<publisher>s.n.]</publisher>
<dateIssued>1995</dateIssued>
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<abstract displayLabel="Summary">The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companies</abstract>
<note type="statement of responsibility">Nora Lado Cousté, Miguel Angel Martínez Martínez</note>
<note>Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589. </note>
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<topic>Empresas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607548">
<topic>Orientación al mercado</topic>
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<topic>España</topic>
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<recordIdentifier source="MAP">MAP20070025752</recordIdentifier>
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<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
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