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Coordinating the chaos of insurance customer communications
Recurso electrónico / electronic resource
MAP20140044726
Lu, Johnny ‌
Coordinating the chaos of insurance customer communications / Johnny Lu
Sumario: Customers are communicating with insurers through numerous channels and platforms. Mr Johnny Lu from GMC Software Technology, advises insurers to adopt a "ninja-like" customer communication management strategy, executed as a critical part of a company's corporate strategy, to boost their business' top line
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 03/11/2014 Número 11 - noviembre 2014 , p. 128-129
1. Empresas de seguros ‌. 2. Marketing estratégico ‌. 3. Canales de distribución ‌. 4. Comunicación comercial ‌. 5. Servicio al cliente ‌. 6. Nuevas tecnologías de la información ‌. 7. Medios de comunicación ‌. 8. Márketing de la empresa de seguros ‌. I. Title.