Employer branding : strategic implications for staff recruitment

Recurso electrónico / electronic resource
MARC record
LDR  00000cab a22000004b 4500
001  MAP20180014833
003  MAP
005  20221116153036.0
008  180517e2018 gbr|| p |0|||b|eng d
022  ‎$a‎1472-1376
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.3
1001 ‎$0‎MAPA20180007019‎$a‎Wilden, Ralf
24510‎$a‎Employer branding‎$b‎ : strategic implications for staff recruitment‎$c‎Ralf Wilden, Siegfried Gudergan, Ian Lings
520  ‎$a‎In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers' brand investments; and perceptions of the employers' product or service brand portfolio.
650 4‎$0‎MAPA20080585747‎$a‎Imagen corporativa
650 4‎$0‎MAPA20080591236‎$a‎Gestión de la marca
650 4‎$0‎MAPA20080572389‎$a‎Imagen de marca
650 4‎$0‎MAPA20080645342‎$a‎Gestión del talento
650 4‎$0‎MAPA20080618148‎$a‎Reclutamiento de personal
650 4‎$0‎MAPA20080603878‎$a‎Selección de personal
650 4‎$0‎MAPA20080626822‎$a‎Creación de valor en la empresa
650  ‎$0‎MAPA20080545444‎$a‎Talento
7001 ‎$0‎MAPA20180007026‎$a‎Gudergan, Siegfried
7001 ‎$0‎MAPA20180007033‎$a‎Lings, Ian
7730 ‎$t‎Journal of Marketing Management.- Helensburgh (Argyll): Westburn Publishers Ltd.‎$g‎Vol. 26 Nos. 1-2 ; February 2010 ; p.56-73