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Best global brands 2019

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      <subfield code="a">Iconic moves</subfield>
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      <subfield code="a">Thirty years ago, we asked ourselves about the nuanced relationship between brand and business performance; How much is a brand worth?' and How can we track and improve its performance over time?' Aiming to answer questions of this kind, we built the world's first accredited brand valuation methodology. </subfield>
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      <subfield code="a">Modelos de negocio</subfield>
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      <subfield code="a">Derecho de marcas</subfield>
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