Consumers and the new reality : preparing for changing customer needs, behaviors and expectations
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Tag | 1 | 2 | Value |
---|---|---|---|
LDR | 00000cam a22000004b 4500 | ||
001 | MAP20200024842 | ||
003 | MAP | ||
005 | 20220911190712.0 | ||
008 | 170313s2020 usa|||| ||| ||eng d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a921 | ||
245 | 1 | 0 | $aConsumers and the new reality$b: preparing for changing customer needs, behaviors and expectations |
260 | $aAmstelveen$bKPMG International$c2020 | ||
300 | $a20 p. | ||
520 | $aGlobally, a new consumer is emerging one that is financially constrained, more advanced in their use of digital technologies, more thoughtful and selective in their decision-making, and keen to see COVID-19 as an opportunity to reset values in the world. The changes we're seeing are likely not short term. Most consumers believe they will be living their lives very differently for the foreseeable future. Businesses will be faced with new challenges in this new reality. | ||
650 | 4 | $0MAPA20110017224$aConsumidores | |
650 | 4 | $0MAPA20200005599$aCOVID-19 | |
650 | 4 | $0MAPA20080552022$aPandemias | |
650 | 4 | $0MAPA20080550592$aEncuestas | |
650 | 4 | $0MAPA20080580872$aImpacto económico | |
650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
650 | 4 | $0MAPA20080568641$aDigitalización | |
710 | 2 | $0MAPA20080442491$aKPMG International |