Three priorities for eCommerce digital transformation

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      <subfield code="a">In 2015, Amazon.com opened a physical bookstore in the same city where its corporate headquarters are located, Seattle, Washington. The retail and tech industries collectively scratched their heads. Conspiracy theories abounded. But Amazon simply came out with it: according to Amazon Books Vice President in 2015, Jennifer Cast, what we realized was that we had 20 years of data  about why customers buy, how they buy, what they read, how they read and why they're reading it  that could make a physical bookstore just a different and better place to discover books. This is the essence of an omnichannel strategy: using data and research to deliver a delightful experience wherever and whenever your customers are interacting with your company. The good news is that most of this is old news  successful retailers have been delighting customers for decades. Now all they need to do is master the wherever and whenever part.</subfield>
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