Centro de Documentación de Fundación MAPFRE - Data across the insurance value chain : thought leadership

MAP20210006043

Data across the insurance value chain : thought leadership / David Pereira, Mayte Hidalgo. — Tokio : NTT Data, 2021

11 p.

Sumario: Applying artificial intelligence and smart data across the value chain consists of embedding intelligent insights within all business processes to make data-driven decisions (choose the right premium, perform a marketing campaign, claim process...) which optimize both customer experience and P&L. In many cases, even replacing human intervention by automatic machine learning based insights, with the subsequent efficiency

1. Inteligencia artificial . 2. Mercado de seguros . 3. Machine learning . 4. Cadena del valor . 5. Experiencia del cliente . 6. Data driven . I. Hidalgo, Mayte . II. NTT Data .