| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070030966 |
| 003 | | | MAP |
| 005 | | | 20081010100410.0 |
| 008 | | | 990225s1996 gbr 000|0eng |
| 020 | | | $a0-13-520917-X |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.2 |
| 100 | 1 | | $0MAPA20080062033$aBatra, Rajeev |
| 245 | 1 | 0 | $aAdvertising management$cRajeev Batra, John G. Myers, David A. Aaker |
| 250 | | | $a5th ed. |
| 260 | | | $aLondon$bPrentice Hall International$ccop. 1996 |
| 300 | | | $a754 p.$c23 cm |
| 520 | | | $aObjective setting and market positioning -- Message strategy -- Message tactics -- Media strategy: setting media budgets -- The broader environment |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080621728$aMarketing de comunicaciones |
| 700 | 1 | | $0MAPA20080109684$aMyers, John G. |
| 700 | 1 | | $0MAPA20080120603$aAaker, David A. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
