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MAP20230025963Engineering the future of insurance : exploring generative AI's enterprise-wide impact. — Newtown : EPAM, 202316 p.Sumario: In the past six months, generative AI (GAI) has evolved at such a rapid velocity, companies are grappling with how to make the case for and adopt the technology before falling behind the competitive curve. Here, we unpack our thinking around GAI as a disruptive force and its impact on the insurance industry. We take a detailed look at how companies can harness this technology, from investigating recent developments and unpacking why insurance companies must act now to uncovering potential quick-win use cases and defining the path to operationalizing and scaling solutions 1. Mercado de seguros. 2. Empresas de seguros. 3. Inteligencia artificial. 4. Transformación digital. 5. Evaluación de impacto. 6. Chatbot. 7. Estrategia empresarial. I. EPAM Digital Services. II. Title.