Is Bancassurance Poised to Lead the SME Commercial Insurance Market?

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      <subfield code="a">Bancassurance  where banks partner with insurance providers to offer insurance products  has long been a staple of personal lines insurance. This raises an important question: could this model be the next big disruptor in the SME commercial insurance market? Small and medium-sized enterprises (SMEs) are the backbone of many economies, and their unique insurance needs represent a growing opportunity. With banks already deeply embedded in the financial portfolios of SMEs, bancassurance may be perfectly positioned to revolutionise how this underserved segment accesses insurance</subfield>
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