Gen AI Risks for Businesses : Exploring the role for insurance. — Geneva : World Economic Forum, 202548 p.Generative AI (Gen AI) is reshaping how businesses operate, innovate, and interact with customers. This report, based on a survey of 600 firms in China, France, Germany, Japan, the UK, and the US, explores the adoption of Gen AI among businesses, their awareness of the risks posed by this technology, and demand for related insurance coverage1. Inteligencia artificial. 2. Mercado de seguros. 3. Riesgos. 4. Empresas de seguros. I. Title.
