| LDR | | | 00000cab a22000004u 4500 |
| 001 | | | MAP20260035154 |
| 003 | | | MAP |
| 005 | | | 20260609171850.0 |
| 008 | | | 260609s2025 che||| ||| ||eng d |
| 040 | | | $bspa$aMAP$dMAP |
| 084 | | | $a217 |
| 245 | 1 | 2 | $aA Game plan for customer-centric growth in insurance$cby Angelo Candreia ... [et al.] |
| 520 | | | $ahe article examines how insurers can drive growth in mature markets through customer-centric strategies. It proposes a progressive approach to personalisation, moving from a mass-market model to an individualised one. It highlights the importance of segmenting customers, defining tailored value propositions and designing specific marketing strategies. It emphasises the role of technology, such as generative artificial intelligence, in facilitating personalisation, without replacing human understanding. The text includes practical examples, such as adapting products for Generation Z, and emphasises the need for cultural and operational transformation to achieve lasting and distinctive relationships in the insurance industry |
| 522 | | | $aInternacional |
| 650 | | 4 | $0MAPA20080551636$aMarketing |
| 650 | | 4 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | | 4 | $0MAPA20150006509$aExperiencia del cliente |
| 650 | | 4 | $0MAPA20080602406$aMarketing estratégico |
| 650 | | 4 | $0MAPA20250001213$aInteligencia artificial generativa |
| 650 | | 4 | $0MAPA20250003187$aPersonalización |
| 700 | 1 | | $0MAPA20240020224$aCandreia, Angelo |
| 710 | 2 | | $0MAPA20080446048$aBoston Consulting Group |
| 773 | 0 | | $tBCG (Boston Consulting Group) .- Zurich : Boston Consulting Group$g09 de enero de 2025 : 9 p. |
| 856 | 4 | | $uhttps://www.bcg.com/publications/2025/game-plan-for-customer-centric-growth-in-insurance |
