Value proposition for insurance companies customer intelligence in the insurance industry

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      <subfield code="a">A corporate document outlining the CUSTOMERS-DNA value proposition for insurance companies, focusing on the implementation of CRM and Customer Intelligence strategies. It explains how customer segmentation, targeted campaigns, propensity models and data analysis can optimise customer retention, acquisition and development. It presents methodologies such as CRISP-DM for data mining projects, details information requirements, the phases of the analytical cycle and the benefits of integrating marketing with personalised activities. It includes examples of segmentation by value, demographics and behaviour, as well as techniques for effective campaigns and customer lifecycle management</subfield>
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