Mercadotecnia ¡fácil!

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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080059118">
<namePart>White, Sarah</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080315788">
<namePart>Carril, María del Pilar</namePart>
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<dateIssued encoding="marc">1997</dateIssued>
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<abstract>Mercadotecnia segun las reglas -- El entorno de la mercadotecnia -- Estrategias de producto y fijación de precios -- Distribución -- Publicidad y promoción de ventas -- Ventas -- Todo lo demás </abstract>
<note type="statement of responsibility">Sarah White ; trad. de María del Pilar Carril</note>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611262">
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<topic>Estrategia empresarial</topic>
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<topic>Promociones de ventas</topic>
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<topic>Publicidad</topic>
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