Search

Terror on the shelf

Terror on the shelf
Fichero PDF / PDF file
MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070043412
003  MAP
005  20170112181241.0
008  070713s1991 gbr 000|0eng
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎335
1001 ‎$0‎MAPA20080099992‎$a‎Green, Jeffrey
24510‎$a‎Terror on the shelf‎$c‎Jeffrey Green
260  ‎$a‎London‎$b‎The Winchester Group‎$c‎1991
300  ‎$a‎3 p.‎$c‎30 cm
500  ‎$a‎Donación de AGERS
500  ‎$a‎Ponencia publicada en "Global reinsurance : Monte Carlo 9th-14th : Baden Baden 21st-25th"
5208 ‎$a‎Public opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop buying. Brand loyalty is not so great that the public will risk their lives in supporting a product
650 1‎$0‎MAPA20080630454‎$a‎Responsabilidad civil de productos
650 1‎$0‎MAPA20080608460‎$a‎Seguridad de productos
650 1‎$0‎MAPA20080598341‎$a‎Productos de consumo
65011‎$0‎MAPA20080607968‎$a‎Productos alimenticios
650 1‎$0‎MAPA20080545260‎$a‎Riesgos
65011‎$0‎MAPA20080553630‎$a‎Coberturas
650 1‎$0‎MAPA20080634865‎$a‎Seguro de responsabilidad civil de productos
650 1‎$0‎MAPA20080568863‎$a‎Estados Unidos
650 1‎$0‎MAPA20080561864‎$a‎Conferencias
65011‎$0‎MAPA20080567613‎$a‎Unión Europea
650  ‎$0‎MAPA20170000693‎$a‎Documento AGERS
7102 ‎$0‎MAPA20080444051‎$a‎The Winchester Group
856  ‎$q‎application/pdf‎$w‎1031058‎$y‎Recurso electrónico / electronic resource