LDR | | | 00000nam a2200000 i 4500 |
001 | | | MAP20070043412 |
003 | | | MAP |
005 | | | 20170112181241.0 |
008 | | | 070713s1991 gbr 000|0eng |
040 | | | $aMAP$bspa |
084 | | | $a335 |
100 | 1 | | $0MAPA20080099992$aGreen, Jeffrey |
245 | 1 | 0 | $aTerror on the shelf$cJeffrey Green |
260 | | | $aLondon$bThe Winchester Group$c1991 |
300 | | | $a3 p.$c30 cm |
500 | | | $aDonación de AGERS |
500 | | | $aPonencia publicada en "Global reinsurance : Monte Carlo 9th-14th : Baden Baden 21st-25th" |
520 | 8 | | $aPublic opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop buying. Brand loyalty is not so great that the public will risk their lives in supporting a product |
650 | | 1 | $0MAPA20080630454$aResponsabilidad civil de productos |
650 | | 1 | $0MAPA20080608460$aSeguridad de productos |
650 | | 1 | $0MAPA20080598341$aProductos de consumo |
650 | 1 | 1 | $0MAPA20080607968$aProductos alimenticios |
650 | | 1 | $0MAPA20080545260$aRiesgos |
650 | 1 | 1 | $0MAPA20080553630$aCoberturas |
650 | | 1 | $0MAPA20080634865$aSeguro de responsabilidad civil de productos |
650 | | 1 | $0MAPA20080568863$aEstados Unidos |
650 | | 1 | $0MAPA20080561864$aConferencias |
650 | 1 | 1 | $0MAPA20080567613$aUnión Europea |
650 | | | $0MAPA20170000693$aDocumento AGERS |
710 | 2 | | $0MAPA20080444051$aThe Winchester Group |
856 | | | $qapplication/pdf$w1031058$yRecurso electrónico / electronic resource |