Section: ArticlesTitle: Strategies for high price products : (a practical approach to the development of insurance) / Kenneth W.N. IronsAuthor: Irons, K.W.N.Related records: En: 6e Semaine Internationale du Marketing de l'Assurance : Conférences générales = Allgemeine vorträge = General lectures : Paris, 1-4 juin 1987. - Paris : CAPA, [1987?]. - p. 85-101Materia / lugar / evento: Empresas de segurosMarketingMercado de segurosPolítica de preciosMárketing de la empresa de segurosOther categories: 217Rights: In Copyright (InC)Referencias externas:
