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Smart customers, dumbs companies

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Tag12Value
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001  MAP20071501582
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008  010305e20001101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080224233‎$a‎Locke, Christopher
24510‎$a‎Smart customers, dumbs companies‎$c‎by Christopher Locke
5208 ‎$a‎SIn "Simplicity marketing: relieving customer stress in the digital age", Steven m. Crisol and Peter Sealey, present simplicity as an equally powerful lens for marketing. The authors cite stress as a major factor in contemporary consumer psychology: markets are faced with too daunting an array of product and service choices. To alleviate customer anxiety, companies should stop extending product lines and creating new brands; instead, shey should consolidate product and service functions by following their four R approach: replace, repackage, reposition and replenish
650 1‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080551636‎$a‎Marketing
65001‎$0‎MAPA20080605742‎$a‎Directivos de empresas
65001‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65001‎$0‎MAPA20080590413‎$a‎Diseño de productos
7001 ‎$0‎MAPA20080057268‎$a‎Swap, Walter
7730 ‎$w‎MAP20077100345‎$g‎November-December 2000 ; p. 187-191‎$t‎Harvard business review‎$d‎Boston