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The Power of public opinion

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MAP20071501910
Nicolazzo, Richard E.
The Power of public opinion / by Richard E. Nicolazzo
Every organization needs to develop a crisis communications contingency plan, brief key managers on it, update the plan regularly and stage simulations to test response capability
En: Risk Management. - New York. - May 2001 ; p. 41-45
1. Gerencia de riesgos . 2. Seguridad e higiene en el trabajo . 3. Comunicación del riesgo . 4. Evaluación de riesgos . 5. Crisis empresarial . 6. Medios de comunicación . 7. Relaciones públicas . I. Risk and Insurance Management Society . II. Title.