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Selling the brand inside

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071502535
003  MAP
005  20080418123352.0
007  hzruuu---uuuu
008  020531e20020101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.13
1001 ‎$0‎MAPA20080127381‎$a‎Colin, Mitchell
24510‎$a‎Selling the brand inside‎$c‎by Colin Mitchell
5208 ‎$a‎When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers
65011‎$0‎MAPA20080621728‎$a‎Marketing de comunicaciones
65011‎$0‎MAPA20080595357‎$a‎Comunicación interna
65001‎$0‎MAPA20080577650‎$a‎Recursos humanos
65011‎$0‎MAPA20080600945‎$a‎Dirección estratégica
65011‎$0‎MAPA20080635299‎$a‎Participación de los trabajadores en la empresa
65001‎$0‎MAPA20080555313‎$a‎Motivación
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎January 2002 ; p. 99-105