Centro de Documentación de Fundación MAPFRE

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>GAV</title>
<subTitle>: le festin des bancassureurs</subTitle>
</titleInfo>
<titleInfo type="alternative">
<title>L'Argus</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080092337">
<namePart>Bray, Florence</namePart>
<nameIdentifier>MAPA20080092337</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
</place>
<dateIssued encoding="marc">2002</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">fre</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract>"Assurer la vie après un accident". C'est en ces termes simples que la FFSA présentait, en mai 2000, un nouveau concept de contrat: la garantie des accidents de la vie. Un contrat que toute la profession a vite baptisé "Gav". Deux ans après le lancement, les banquiers ont conquis plus de 80% du marché. Leur secret: une mobilisation du réseau et une multiplication des actions commerciales. Une recette que les assureurs se disent prêts à appliquer en 2002</abstract>
<note type="statement of responsibility">Florence Bray</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080625672">
<topic>Garantía de accidentes de vida</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080561482">
<topic>Bancaseguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080598969">
<topic>Seguro de accidentes</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570590">
<topic>Seguro de vida</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080598358">
<topic>Productos de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609542">
<topic>Canales de distribución</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545185">
<topic>Ranking</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080639310">
<topic>Francia</topic>
</subject>
<classification authority="">34</classification>
<relatedItem type="host">
<titleInfo>
<title>L'Argus</title>
</titleInfo>
<originInfo>
<publisher>Paris</publisher>
</originInfo>
<part>
<text>nº 6789, 7 juin  2002 ; p. 32-37</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">020611</recordCreationDate>
<recordChangeDate encoding="iso8601">20220911205350.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20071502567</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>
GAV : le festin des bancassureurs
