Managing culture at British Airways : hype, hope and reality
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| 001 | MAP20071502727 | ||
| 003 | MAP | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 0 | $0MAPA20080133177$aGrugulis, Irena | |
| 245 | 1 | 0 | $aManaging culture at British Airways$b: hype, hope and reality$cIrena Grugulis and Adrian Wilkinson |
| 520 | 8 | $aThe article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing culture | |
| 610 | 2 | 1 | $0MAPA20080439941$aBritish Airways |
| 650 | 1 | $0MAPA20080575205$aCompañías aéreas | |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 0 | 1 | $0MAPA20080590048$aCultura empresarial |
| 650 | 0 | 1 | $0MAPA20080589417$aCambio organizativo |
| 700 | 1 | $0MAPA20080210328$aWilkinson, Adrian | |
| 740 | 0 | $aLong range planning | |
| 773 | 0 | $tLong range planning$dOxford [etc.]$gnº 2, April 2002 ; p. 179-194 |