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Delusions of success
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Section: Articles
Title: Delusions of success / By Dan Lovallo and Daniel KahnemanAuthor: Lovallo, Dan ‌
Notes: In planning major initiatives, executives routline exaggerate the benefits and discount the cost, setting themselves up for failure. Here's how to inject more reality into forecasting.Related records: En: Harvard business review. - Boston. - July 2003 ; p. 56-63Materia / lugar / evento: Directivos de empresas ‌Toma de decisiones ‌Análisis de resultados ‌Otros autores: Kahneman, Daniel ‌
Secondary titles: Título: Harvard business review
Other categories: 922.12
Rights: In Copyright (InC)
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