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Innovating for cash

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<title>Innovating for cash</title>
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<title>Harvard business review</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080153854">
<namePart>Andrew, James P.</namePart>
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<namePart>Sirkin, Harold L.</namePart>
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<abstract>There are several ways to bring a new product to market. If you're not looking at all of them, odds are you're leaving big money on the table.</abstract>
<note type="statement of responsibility">by James P. Andrew and Harold L. Sirkin</note>
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<topic>Innovación empresarial</topic>
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<topic>Lanzamiento de productos</topic>
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<topic>Financiación</topic>
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<topic>Beneficios empresariales</topic>
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<topic>Inversiones</topic>
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<topic>Empresas</topic>
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<text>September 2003 ; p. 76-83</text>
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