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The One number you need to grow

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<title>One number you need to grow</title>
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<title>Harvard business review</title>
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<namePart>Reichheld, Frederick F.</namePart>
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<abstract>Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction survey</abstract>
<note type="statement of responsibility">by Frederick F. Reichheld</note>
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<topic>Fidelización de clientes</topic>
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<topic>Satisfacción del cliente</topic>
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<text>December 2003 ; p. 46-54</text>
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