Search

¿Qué convierte a una marca en un icono?

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">¿ </nonSort>
<title>Qué convierte a una marca en un icono?</title>
</titleInfo>
<titleInfo type="alternative">
<title>Harvard Deusto business review</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080166205">
<namePart>Holt, Douglas B.</namePart>
<nameIdentifier>MAPA20080166205</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
</place>
<dateIssued encoding="marc">2004</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
</physicalDescription>
<abstract>Pocos responsables de márketing saben cómo convertir  sus marcas en iconos ya que los iconos se construyen  de acuerdo con principios totalmente diferentes a los del márketing tradicional</abstract>
<note type="statement of responsibility">Douglas B. Holt</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602390">
<topic>Marketing de la marca</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080541644">
<topic>Marcas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080556020">
<topic>Publicidad</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080542559">
<topic>Ventas</topic>
</subject>
<classification authority="">922.112.1</classification>
<relatedItem type="host">
<titleInfo>
<title>Harvard- Deusto business review</title>
</titleInfo>
<originInfo>
<publisher>Bilbao: Ediciones Deusto</publisher>
</originInfo>
<part>
<text>nº 122, Marzo 2004 ; p. 72-79</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">040430</recordCreationDate>
<recordChangeDate encoding="iso8601">20080418124535.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20071505205</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>