Centro de Documentacion de Fundación MAPFRE

MAP20071505291

Bringing the market inside / Thomas W. Malone

Create private markets inside a single organization can sometimes help companies realize more of the benefits of markets: eficiency, freedom , flexibility, and motivation. One of the major barriers to the creation of internal markets in the past was that we need a lot of comunication to work well. Now is th right time to start experimenting with this innovate concept in select places. As more work in our economy become knowledge based, and as innovation becomes increasingly critical to success in many industries, the benefits of descentralized decision making are likely to become important in more and more places

En: Harvard business review. - Boston. - April 2004 ; p. 107-114

1. Empresas . 2. Estrategia empresarial . 3. Comunicación interna . I. Title. II. Título: Harvard business review.