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What users want in e-comerce design : effects of age, education and income

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Section: Articles
Title: What users want in e-comerce design : effects of age, education and income / Nancy J. LightnerAuthor: Lightner, Nancy J.
Notes: Preferences for certain charasteristics of an online shopping experience may be related to demographic data. This paper discusses the charasteristics of that experience, demographic data and preferences by demographic groupRelated records: En: Ergonomics. - London and Washington. - Vol. 46, nº 1-3, January 2003 ; p. 153-168Materia / lugar / evento: Comercio electrónico Satisfacción del cliente Servicio al cliente Encuestas Estados Unidos Análisis demográfico Internet Secondary titles: Título: Ergonomics
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