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Blue ocean strategy

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<title>Blue ocean strategy</title>
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<title>Harvard business review</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080027841">
<namePart>Kim, Chan W</namePart>
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<namePart>Mauborgne, Renée</namePart>
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<dateIssued encoding="marc">2004</dateIssued>
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<abstract>Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space</abstract>
<note type="statement of responsibility">W. Chan Kim, Renée Mauborgne</note>
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<topic>Empresas</topic>
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<topic>Estrategia empresarial</topic>
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<identifier type="local">MAP20077100345</identifier>
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<text>nº. 82, October 2004 ; p. 76-84</text>
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