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Managing for creativity

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      <subfield code="a">Over many years, the leaders of SAS Institute have distilled a set of principles for getting peak performance from creative people. Among them : value the work over the tools, reward excellence with challenges, and minimize hassles. Help workers be great -- We're all creatives -- Keep the customer satisfied</subfield>
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      <subfield code="g">Vol. 83, nº 7, July-August 2005 ; p. 125-131</subfield>
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