Search
Documentation Center

Pitfalls in evaluating market orientation : an exploration of executives' interpretations
Fichero PDF / PDF file
MAP20071507465
Mason, Katy ‌
Pitfalls in evaluating market orientation : an exploration of executives' interpretations / Katy Mason
Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situation
En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 4, August 2005 ; p. 373-391
1. Empresas ‌. 2. Análisis de mercados ‌. 3. Orientación al mercado ‌. 4. Competencia ‌. 5. Management ‌. 6. Coordinación ‌. I. Harris, Lloyd C. ‌. II. Title. III. Título: Long range planning.