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Breakthrough thinking from inside the box

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001  MAP20071509273
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005  20220912145215.0
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008  080222e20071201usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.12
1001 ‎$0‎MAPA20080127817‎$a‎Coyne, Kevin P.
24510‎$a‎Breakthrough thinking from inside the box‎$c‎by Kevin P. Coyne, Patricia Gorman Clifford, ad Renée Dye
5208 ‎$a‎Companies often begin their search for great ideas either by encouraging wild, outside-the-box thinking or by conducting quantitative analysis of existing market and financial data and customer opinions. Those approaches can produce middling ideas at best, say Coyne, founder of an executive-counseling firm in Atlanta, and Clifford and Dye, strategy experts at McKinsey. The problem with the first method is that few people are very good at unstructured, abstract brainstorming. The problems with the second are that databases are usually compiled to describe current--not future--offerings, and customers rarely can tell you whether they need or want a product if they've never seen it.
650 1‎$0‎MAPA20080622435‎$a‎Toma de decisiones en grupo
650 1‎$0‎MAPA20080588243‎$a‎Técnicas de grupos
65011‎$0‎MAPA20080554866‎$a‎Innovación
650 1‎$0‎MAPA20080557706‎$a‎Creatividad
65011‎$0‎MAPA20080590413‎$a‎Diseño de productos
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
7001 ‎$0‎MAPA20080346287‎$a‎Clifford, Patricia Gorman
7001 ‎$0‎MAPA20080010799‎$a‎Dye, Renée
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎December 2007 ; p. 71-78