Section: Articles Title: The lure of global branding: brand builders everywhere think they want global brands / David A. Aaker and Erich Joachimsthaler Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Número 6 77 1999Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail