Section: Articles Title: The buzz on buzz : word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes / Renée Dye Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Número 6 78 2000Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail