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Le Service au client : propositions pour les réseaux d'agents généraux d'assurance

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<title>Service au client</title>
<subTitle>: propositions pour les réseaux d'agents généraux d'assurance</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080208479">
<namePart>Théault, Laurence</namePart>
<nameIdentifier>MAPA20080208479</nameIdentifier>
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<namePart>CAPA</namePart>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080477752">
<namePart>Fédération Nationale des Syndicats d'Agents Généraux d'Assurance</namePart>
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<publisher>CAPA</publisher>
<dateIssued>1991</dateIssued>
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<abstract displayLabel="Summary">La qualité doit être assurée tout au long de la chaîne de livraison du service -- Il faut une convergence d'intérêt et une confiance réciproque -- Le service s'inscrit dans une stratégie d'agence -- Le service de l'agent permet de renforcer la relation avec le client (expériences des agents rencontrés).</abstract>
<note type="statement of responsibility">étude réalisée par Laurence Théault dans le cadre d'une mission commune CAPA-FNSAGA</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080583415">
<topic>Agentes de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<classification authority="">217</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<titleInfo>
<title>CAPA études</title>
<partNumber>234</partNumber>
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