Collection: Articles Title: Buiding stronger brands trough online communities / Gil McWilliam Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 3 41 2000Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail
