Collection: Articles Title: Changing the channel : a better way to do trade promotions / david R. Bell and Xavier Drèze Related records: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 43 2002Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail