MAP20078036452 Creating growth with services : the authors provide a systematic framework for thinking through the opportunities and risks inherent in a strategy that seeks services-led growth. Drawing on the concept of customer-activity chains, they explain four pat... / Mohanbir Sawhney, Sridhar Balasubramanian and Vish V. Krishnan En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 45 2004
